Before I started to create cloud and DevOps content, I felt the same way that most people feel – I have to be an expert to create content
I quickly realized after I got into the game of creating content that this isn’t the case at all.
Creating content isn’t just for people that are experts in a certain area, but for people that want to enforce what they know and share it with others, whether it’s beginner level, intermediate, or advanced.
What’s a “Master” Anyways?
There’s this extremely wrong idea/assumption for content creators that you MUST be some sort of master. For example, if you want to create Kubernetes content, you HAVE to be a Kubernetes master with hundreds of years of experience.
That’s simply not the case.
Sure, understanding the ins and outs of a platform or application is helpful, but it’s not needed. For example, let’s take people that are creating beginner-level Kubernetes content.
Chances are, that’s pretty much where their knowledge is staying. Not to say they aren’t incredibly smart and knowledgeable, but they aren’t going insanely deep. They just seem like they are because they know how to teach the topics very well.
Even if there are hundreds of engineers out there that know Kubernetes way better than they do, that doesn’t matter. They have value to give to viewers and knowledge that they want to share.
Being in the right mindset to create content, in the beginning, is extremely difficult. It’s not a walk in the park at all. I remember when I first started to create content, I was extremely nervous.
Some of the typical things that may come to mind in the beginning are:
- What if no one likes my content?
- What if I get negative feedback?
- I can’t do it because I’m not a master
- I’m going to mess something up
- I don’t know how to write or record
- People will find out I’m a fake
All of the things above is your mind playing tricks on you. From a psychology standpoint, your brain goes into a neurotic ego state. It’s your mind playing tricks on you and thinking negatively.
It’s a really hard habit to break because we all have it, including myself. Instead of thinking of the six negative things, I want you to start thinking about positive outcomes:
- I learned this really cool thing at work and I want to share it with the world
- I want to build my brand so I’m more marketable to employers
- I want to help others learn
Getting an Idea
Creating content from an idea can come in all shapes and sizes, including:
- You worked on a cool thing at work
- You read something cool in a blog post
- You were at a conference or meetup and learned about a cool new technology that you want to dive in deeper
The common misconception about an idea is that Oh, someone else has already done it
Yes, someone probably has. Especially Microsoft or Amazon.
However, creating content isn’t about putting something out there that no one else has done.
It’s about something that you consider fun and want to share with the world. People will read or watch your content to get your perspective on things.
Because there are hundreds and sometimes even thousands of different ways to do ONE thing.
What You Need to Do
A few things are going to happen to you when you start creating content:
- You’re going to have typos in a blog post
- You’re going to misspell or say something the wrong way
- You’re going to record a video that is going to have awful audio
- You’re going to say something that’s incorrect
- You’re going to feel like it’s not good enough
- You’re going to think that creating content on the topic you like is dumb because someone else has already done it
How do I know this?
Because I felt every single one of those things when I first started creating content.
How do you get over it?
Pretty obvious right? Hear me out.
Creating content, for example, writing a blog post or creating a video is not something you’re born with. People literally get Ph.D.’s in literature to become better writers. People go to school to get better at recording and understanding sound waves.
This is not something you can expect to do properly without practice.
I’m not saying you need to go get a Ph.D. to write (I didn’t), but you do need to practice.
In this case, practice DOES make perfect.
If you’re interested in becoming a content creator, I understand you may be nervous to start. I certainly was for a long time. However, I promise you that if you just try it and practice, it’ll become more and more natural.